Prairie Wear uses tangible, documented science to back their safety claims.
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As a small brand, where do you start?
"Prairie Wear wants people to feel better and get better, every day. This means making products that are safe for the skin, safe for body and safe for the planet."
Prairie Wear asked important questions:
- How do we define safety and sustainability?
- What is the best standard of practice and how do we show that we're using them?
- How can we be confident in what we are putting on people's bodies?
- How can suppliers, customers and consumers trust a small brand?
- How can we (not) afford certification?
- What is an RSL (Restricted Substance List)?
Prairie Wear leveraged the OEKO-TEX® System for SOURCING.
CEO, Holli Markwald:
- OEKO-TEX® provides scientific, tangible direction - a safe place to make decisions
- We are able to find great suppliers with quality products that are certified - when we need them - empowering us to choose the best components that fit our mission and treat bodies better
- Mandate from Day 1: Don't send it to us if it's not certified
Every single component needs to be OEKO-TEX® STANDARD 100 certified, even before we put it into design. Anyone who wants to work with us - manufacturers, suppliers, trims - must be certified. Every single component, and the finished garment, is certified.
Prairie Wear leveraged the OEKO-TEX® System for TRUST & MARKETING.
CEO, Holli Markwald:
- OEKO-TEX® is globally recognized, making it easy to put our products into the global market and supporting our growth
- Customers have confidence in our brand because a trusted 3rd party verified that we meet the high standards
- We let a 3rd party show that a product is safe - instead of having to say it ourselves
