Great Expectations.
Stiff Competition.

Consumers have high expectations for features like comfort, fit, color, washability and durability. How do you choose the best materials, develop products that stand out and create brand loyalty?

Challenge goes beyond style.

As if rapidly changing trends and customer demands weren't enough, there are varying global legal regulations to navigate and the latest technologies to keep up with... all while maintaining safety for consumers, workers and the environment.

Returns affect the bottom line.

Since most clothes aren't custom made, how do you find the right features and fit for your target group while reducing costs and development time?

Better products. Verified claims.

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Ben Mead
Managing Director
Hohenstein Institute America