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OEKO-TEX® Rebrand

The 2-year customer transition period ends December 2024.

WHY DID OEKO-TEX® REBRAND?

OEKO-TEX® trademark rules protect our brand and yours.

Consistent, recognizable and verifiable labels enable better decisions and build trust with consumers.

These rules also help protect against greenwashing and comply with initiatives. For example, the EU Consumer Agenda requires claims to be verifiable, reliable and transparent so that consumers are empowered to play an active role in the green transition.

These rules should be followed for any reference to an OEKO-TEX® certification or label.

  1. Make sure the product is covered in the scope of the valid certificate
  2. Use the correct reference
  3. Ingredient labeling is strictly prohibited
  4. Know the differences between a logo vs label, product vs company labels and appropriate uses for each
  5. Include all required elements of a label (there are several layout options)
  6. Always ensure clear reference and separation from unrelated or unofficial claims
  7. Comply with minimum size, color specifications and design rules to ensure legibility and brand consistency

Correct Reference

Includes capitalization (e.g. "OEKO-TEX® STANDARD 100"), registered trademark symbol and approved supporting language.
OEKO-TEX® MADE IN GREEN

Trademarked Certification Name & Capitalization:
"OEKO-TEX® MADE IN GREEN"

(Previously: MADE IN GREEN by OEKO-TEX®)

Official Supporting Messages:

  • Certification Promise: Sustainable and safe
  • Key Statement: Better all round: responsibly produced textiles & leather
  • Description: Textiles and leather labeled OEKO-TEX® MADE IN GREEN are produced sustainably in a socially responsible workplace. Purchase them with confidence that they are fully traceable and meet our strict consumer safety standards. This label supports both better working conditions and a healthier planet.
OEKO-TEX® STANDARD 100

Trademarked Certification Name & Capitalization:
"OEKO-TEX® STANDARD 100"

(Previously: STANDARD 100 by OEKO-TEX®)

Official Supporting Messages:

  • Certification Promise: Textiles you can trust
  • Key Statement: The original safety standard: for everyday confidence
  • Description: Setting the standard for textile safety, from yarn to finished product. Every item bearing the OEKO-TEX® STANDARD 100 label has passed safety tests for the presence of harmful substances.
OEKO-TEX® LEATHER STANDARD

Trademarked Certification Name & Capitalization:
"OEKO-TEX® LEATHER STANDARD"

(Previously: LEATHER STANDARD by OEKO-TEX®)

Official Supporting Messages:

  • Certification Promise: Leather you can trust
  • Key Statement: A better and safer choice: tested with your health in mind
  • Description: Whether a sofa, a shoe, or anything in between, an item bearing the OEKO-TEX® LEATHER STANDARD label is a better and safer choice for your health. Leather that meets this standard has been expertly tested for the presence of harmful substances.
OEKO-TEX® ECO PASSPORT

Trademarked Certification Name & Capitalization:
"OEKO-TEX® ECO PASSPORT"

(Previously: ECO PASSPORT by OEKO-TEX®)

Official Supporting Messages:

  • Certification Promise: Developed with respect for nature
  • Key Statement: Greener chemistry: for a cleaner planet
  • Description: Chemicals that meet the OEKO-TEX® ECO PASSPORT standard have passed strict environmental safety tests. By deploying greener chemistry, we support cleaner production processes and safer products.
OEKO-TEX® STeP

Trademarked Certification Name & Capitalization:
"OEKO-TEX® STeP"

(Previously: STeP by OEKO-TEX®)

Official Supporting Messages:

  • Certification Promise: Responsible production for people and planet
  • Key Statement: Caring for producers: caring for our world
  • Description: OEKO-TEX® STeP certification sets the highest standards for both social and environmental aspects of textile and leather production. This label is a sign of responsibility towards people and planet: it requires a sustainable approach throughout the manufacturing process.
OEKO-TEX® RESPONSIBLE BUSINESS

Trademarked Certification Name & Capitalization:
"OEKO-TEX® RESPONSIBLE BUSINESS"

Official Supporting Messages:

  • Certification Promise: Ensuring due diligence
  • Key Statement: Thinking global: due diligence in the supply chain
  • Description: A certified OEKO-TEX® RESPONSIBLE BUSINESS looks beyond its own operations. High standards and sustainable development are maintained throughout its global supply chain. A business awarded this label is dedicated to practicing due diligence, protecting both human rights and the environment.

Logos vs. Labels

Appropriate uses:

Logos:

NOT enough information for referencing a qualified product or business.
  • Never on, nor in reference to, a specific product
  • Use for general company statements about sustainability, responsible sourcing or stewardship practices in company marketing materials
    • Only by: OEKO-TEX® customers with valid certificate/label, distributers/retailers who carry at least one product with a valid certificate, OEKO-TEX® institutes, media, collaborating organizations
    • Highly recommended: include a suggestion to look for the label on qualified products

    Labels:

    Includes required verification info not found on the logo.
    • Always in clear reference to a specific, qualified product/company/facility
    • To promote certifications through marketing materials, webpages, social media, point of sale displays, catalogues, media, advertisements, etc.
    • In clear connection with the product/company/facility whose OEKO-TEX® certificate number or product ID it bears

    Clear Reference

    Required for any reference, including label/text positioning, webpages, copy, signage, PR, advertising, marketing, etc.
    Correct ID

    Correct ID for Traceability and Validation

    All references must include the specific and valid label number plus the testing institute name.

    Specific Reference

    Which product/facility/process is certified?

    For all references, it must be absolutely clear to which product/facility/process the OEKO-TEX® label refers.

    Certification Type

    Product vs Company

    Product Certifications:

    Business Certifications (may NOT be used on, or in reference to, products):

    Online Reference

    Mentioning a Certification Online

    If an OEKO-TEX® claim is mentioned online, the corresponding label must be included on either the packaging or the product itself.

    Online references must follow the labeling and design rules.


    Ingredient Labeling

    Statements or labeling that reference certified components, when the product itself has not been certified, are strictly prohibited.
    The full product and each of its components must be successfully tested to reference the certification or use the label.

    Label Anatomy and Layout Options

    The minimum requirement for a label is:

    • Branding: logo
    • Traceability information: number and test institute - or - QR code

    Additional layouts combine the OEKO-TEX® website and traceability info.

    Label owners use the label editor on myOEKO-TEX® to choose and download the file in several layouts, colors and file formats (svg, eps, pdf, png).

    OEKO-TEX® MADE IN GREEN

    OEKO-TEX® MADE IN GREEN - Product Label - Layout Options

    OEKO-TEX® STANDARD 100

    OEKO-TEX® STANDARD 100 - Product Label - Layout Options

    OEKO-TEX® LEATHER STANDARD

    OEKO-TEX® LEATHER STANDARD - Product Label - Layout Options

    OEKO-TEX® ECO PASSPORT

    OEKO-TEX® ECO PASSPORT - B2B Product Label - Layout Options

    OEKO-TEX® STeP

    OEKO-TEX® STeP - Factory Label - Layout Options

    OEKO-TEX® RESPONSIBLE BUSINESS

    OEKO-TEX® RESPONSIBLE BUSINESS - Management Process Label - Layout Options

    Clear Separation of Claims

    Unrelated and/or unofficial claims must be clearly separated from label contents.

    Safe Zone Around Label

    Ensure label meets the minimum total size and leave a safe zone around the edge of the label. The minimum safe zone is the size of the "x" in the OEKO-TEX® logo. (The safe zone is in addition to the label's built in white space).


    Size Specifications for Legibility

    Minimum sizes should be followed for all printed/digital and woven labels. Remember to resize proportionately (never skew)!
    OEKO-TEX® MADE IN GREEN

    OEKO-TEX® MADE IN GREEN - Product Label - Minimum Sizes

    Smallest layout: 15 mm (.6") x 14.5 mm
    OEKO-TEX® STANDARD 100

    OEKO-TEX® STANDARD 100 - Product Label - Minimum Sizes

    Smallest layout: 15 mm (.6") x 14.5 mm

    Special Articles

    Smallest layout: 15 mm (.6") x 17 mm

    Personal Protective Equipment (PPE)

    Smallest layout: 15 mm (.6") x 17 mm
    OEKO-TEX® LEATHER STANDARD

    OEKO-TEX® LEATHER STANDARD - Product Label - Minimum Sizes

    Smallest layout: 15 mm (.6") x 14.5 mm

    Special Articles

    Smallest layout: 15 mm (.6") x 17 mm
    OEKO-TEX® ECO PASSPORT

    OEKO-TEX® ECO PASSPORT - B2B Product Label - Minimum Sizes

    Smallest layout: 15 mm (.6") x 14.5 mm
    OEKO-TEX® STeP

    OEKO-TEX® STeP - Factory Label - Minimum Sizes

    Smallest layout: 15 mm (.6") x 14.5 mm
    OEKO-TEX® RESPONSIBLE BUSINESS

    OEKO-TEX® RESPONSIBLE BUSINESS - Management Process Label - Minimum Sizes

    Smallest layout: 15 mm (.6") x 14.5 mm

    Color Options:

    Any deviations from the defined colors must be approved before use.

    Examples of edits/variations that are NOT allowed:


    Label Files

    • Downloading customized label files:
      Label owners should download the label with correct ID and institute from myOEKO-TEX®.
    • Translations and additional text:
      • Unlike previous versions, the current labels do not include explanatory text inside the label. Therefore, the new labels come in one language only.
      • Accurate explanations can be added outside of the official labels. Please for any unofficial text or translations.
    • Using supplier labels:

    Sample Label and Logo Files - All Colors and Layouts

    • Logos:
      Please for any use.
    • Sample Labels:
      These files are for use in the design process, NOT for permanent or public use.

    Next:

    Contact
    Casey Strauch
    Marketing Manager
    Hohenstein Americas