AAFA Webinar: Better Fit Starts With Better Data

Join AAFA's webinar 'Better Fit Starts With Better Data' to learn how better data leads to better fitting apparel. Many fit issues are data issues in disguise. Outdated measurements, gaps in data coverage, incomplete definitions of the target customer, incorrect specifications and missing grading rules across size ranges all show up in the garment.

It starts with body measurement data and how accurately it reflects the bodies you design for. But fit depends on more than one data source. When the connections between them break down, the problem surfaces in the product. Get the data right and repeat purchases, return rates, supplier communication, production tolerances and cross-season consistency all improve. Get it wrong and the same problems return season after season.

If you've ever shipped a garment that fit differently than last season's equivalent, or run a virtual fitting session that raised more questions than it answered, the gap is usually in the data and the decisions that follow.

Attendees of this webinar will learn:

• To identify the data types that drive fit quality and what each one contributes to the process
• To recognize where fit data breaks down across the product development cycle and why it is hard to trace
• How to connect fit data decisions to downstream outcomes including digital tool performance and cross-season consistency

Time: 02:00 - 03:00 pm

Speakers:

• Simone Morlock
  Division Head Apparel Fit Solutions
  Hohenstein Laboratories
• Jaime Griggs
  Brand Partnerships Director
  Hohenstein Laboratories

AAFA Host:

• Conor O’Brien
  Sustainability Policy Specialist
  AAFA 
   

More details & Registration