AAFA Webinar: Making Credible Product Claims through Testing and Standards

Dr. Jan Beringer and Jaime Griggs join AAFA's Beth Hughes to present "Making Credible Product Claims through Testing and Standards."

Product claims influence both compliance and consumer confidence, but credibility depends on data, testing, and the right standards behind the message. This session helps apparel and footwear brands understand how to substantiate claims responsibly—balancing technical accuracy with clear, consumer-friendly communication.

Using three common claim types—consistent sizing across styles, thermal regulation, and hypoallergenic materials—we’ll show how testing and recognized standards turn marketing language into defensible proof that resonates, without diving into unnecessary legal or regulatory detail.

Register here

Date: 18 February 2026
Time: 2:00 - 3:00 pm (EST | UTC-5)