OEKO-TEX® - Correct Label Use

OEKO-TEX® trademark rules protect our brand and yours.

Consistent, recognizable and verifiable labels enable better decisions and build trust with consumers.

These rules also help protect against greenwashing and comply with initiatives. For example, the EU Consumer Agenda requires claims to be verifiable, reliable and transparent so that consumers are empowered to play an active role in the green transition.

These rules should be followed for any reference to an OEKO-TEX® certification or label.

Make sure the product is covered in the scope of the valid certificate
Use the correct reference
Ingredient labeling is strictly prohibited
Always use the product label, not the logo, when referring to a product
Include all required elements of a label
Always ensure clear reference and separation from unrelated or unnofficial claims
Comply with minimum size and color specifications to ensure legibility and brand consistency

Download our labeling guides for more detail:

Pre-approved additional text ideas
Online reference options
Format, language, QR code and special options
Instructions for label download and customization

Correct Reference

Includes word order (e.g. "STANDARD 100 by OEKO-TEX®"), capitalization, registered trademark symbol and approved supporting language.

STANDARD 100 by OEKO-TEX®

Recommended supporting message: “This product has been verified in an independent laboratory and tested for harmful substances according to STANDARD 100 by OEKO-TEX®.” [certificate number & test institute]

ECO PASSPORT by OEKO-TEX®

Recommended supporting message: This chemical has been evaluated by an independent lab and tested for harmful substances according to ECO PASSPORT by OEKO-TEX®.” [certificate number & test institute]

MADE IN GREEN by OEKO-TEX®

Recommended supporting message: “This product has been verified in an independent laboratory as tested for harmful substances and produced sustainably according to OEKO-TEX®.” [certificate number & test institute]

LEATHER STANDARD by OEKO-TEX®

Recommended supporting message: This product has been verified in an independent laboratory and tested for harmful substances according to LEATHER STANDARD by OEKO-TEX®.” [certificate number & test institute]

Ingredient Labeling

Statements or labeling that reference certified components, when the product itself has not been certified, are strictly prohibited.

The full product and each of its components must be successfully tested to reference the certification or use the label.

Logo vs. Product Label

Logos

NOT enough information for referencing a qualified product.

Product Labels

Include required explanations and verification info not found on the logos.

Appropriate uses:

Logos:

Never on, nor in reference to, a specific product
Use for general company statements about sustainability, responsible sourcing or stewardship practices in company marketing materials
Only by: OEKO-TEX® customers with valid certificate/label, distributers/retailers who carry at least one product with a valid certificate, OEKO-TEX® institutes, media, collaborating organizations
Highly recommended: include a suggestion to look for the label on qualified products

Product Labels:

Always in clear reference to a specific, qualified product
Use to promote certified or labeled products through product marketing materials, webpages, social media, point of sale displays, catalogues, media, advertisements, etc.
May only be displayed in connection with the product whose OEKO-TEX® certificate number or product ID it bears