OEKO-TEX® trademark rules protect our brand and yours.
Consistent, recognizable and verifiable labels enable better decisions and build trust with consumers.
These rules also help protect against greenwashing and comply with initiatives. For example, the EU Consumer Agenda requires claims to be verifiable, reliable and transparent so that consumers are empowered to play an active role in the green transition.
These rules should be followed for any reference to an OEKO-TEX® certification or label.
- Make sure the product is covered in the scope of the valid certificate
- Use the correct reference
- Ingredient labeling is strictly prohibited
- Always use the product label, not the logo, when referring to a product
- Include all required elements of a label
- Always ensure clear reference and separation from unrelated or unnofficial claims
- Comply with minimum size and color specifications to ensure legibility and brand consistency
Download our labeling guides for more detail:
- Pre-approved additional text ideas
- Online reference options
- Format, language, QR code and special options
- Instructions for label download and customization
Correct Reference
Includes word order (e.g. "STANDARD 100 by OEKO-TEX®"), capitalization, registered trademark symbol and approved supporting language.
STANDARD 100 by OEKO-TEX®
Recommended supporting message: “This product has been verified in an independent laboratory and tested for harmful substances according to STANDARD 100 by OEKO-TEX®.” [certificate number & test institute]
ECO PASSPORT by OEKO-TEX®
Recommended supporting message: This chemical has been evaluated by an independent lab and tested for harmful substances according to ECO PASSPORT by OEKO-TEX®.” [certificate number & test institute]
MADE IN GREEN by OEKO-TEX®
Recommended supporting message: “This product has been verified in an independent laboratory as tested for harmful substances and produced sustainably according to OEKO-TEX®.” [certificate number & test institute]
LEATHER STANDARD by OEKO-TEX®
Recommended supporting message: This product has been verified in an independent laboratory and tested for harmful substances according to LEATHER STANDARD by OEKO-TEX®.” [certificate number & test institute]
Ingredient Labeling
Statements or labeling that reference certified components, when the product itself has not been certified, are strictly prohibited.
The full product and each of its components must be successfully tested to reference the certification or use the label.
Logo vs. Product Label
Logos
NOT enough information for referencing a qualified product.
Product Labels
Include required explanations and verification info not found on the logos.
Appropriate uses:
Logos:
- Never on, nor in reference to, a specific product
- Use for general company statements about sustainability, responsible sourcing or stewardship practices in company marketing materials
- Highly recommended: include a suggestion to look for the label on qualified products
Product Labels:
- Always in clear reference to a specific, qualified product
- Use to promote certified or labeled products through product marketing materials, webpages, social media, point of sale displays, catalogues, media, advertisements, etc.
- May only be displayed in connection with the product whose OEKO-TEX® certificate number or product ID it bears
Label Anatomy
Clear Product Reference
Correct ID
All references must include the the specific and valid label number plus the testing institute name.
The label number can be verified on oeko-tex.com.
Specific Product
For all references, it must be absolutely clear to which product the OEKO-TEX® label refers, including:
- Label/text positioning
- Webpages or copy
- Signage
- PR/advertising/marketing
Online references
If an OEKO-TEX® claim is mentioned online, the corresponding label must be included on either the packaging or the product itself.
Clear Separation of Claims
Unrelated and/or unofficial claims must be clearly separated from label contents.
Frame around contents
Default label artwork includes frame around official claims.
Protected area without frame
Permission may be granted if label contents are protected by at least 1x on all sides.
Ensure label contents meet the equivalent minimum size for a label with the frame.
Size Specifications for Legibility
Printed/Digital:
Woven:
Colors and Variations
