Việt Nam

OEKO-TEX® trademark rules protect our brand and yours.

Consistent, recognizable and verifiable labels enable better decisions and build trust with consumers.

These rules also help protect against greenwashing and comply with initiatives. For example, the EU Consumer Agenda requires claims to be verifiable, reliable and transparent so that consumers are empowered to play an active role in the green transition.

These rules should be followed for any reference to an OEKO-TEX® certification or label.

  1. Make sure the product is covered in the scope of the valid certificate
  2. Use the correct reference
  3. Ingredient labeling is strictly prohibited
  4. Always use the product label, not the logo, when referring to a product
  5. Include all required elements of a label
  6. Always ensure clear reference and separation from unrelated or unnofficial claims
  7. Comply with minimum size and color specifications to ensure legibility and brand consistency

Download our labeling guides for more detail:


  • Pre-approved additional text ideas
  • Online reference options
  • Format, language, QR code and special options
  • Instructions for label download and customization

Correct Reference

Includes capitalization (e.g. "STANDARD 10 by OEKO-TEX®"), registered trademark symbol and approved supporting language.


Recommended supporting message: “This product has been verified in an independent laboratory and tested for harmful substances according to OEKO-TEX® STANDARD.” [certificate number & test institute]


Recommended supporting message: This chemical has been evaluated by an independent lab and tested for harmful substances according to OEKO-TEX® ECO PASSPORT.” [certificate number & test institute]


Recommended supporting message: “This product has been verified in an independent laboratory as tested for harmful substances and produced sustainably according to OEKO-TEX®.” [certificate number & test institute]


Recommended supporting message: This product has been verified in an independent laboratory and tested for harmful substances according to OEKO-TEX® LEATHER STANDARD.” [certificate number & test institute]

Ingredient Labeling

Statements or labeling that reference certified components, when the product itself has not been certified, are strictly prohibited.
The full product and each of its components must be successfully tested to reference the certification or use the label.

Logo vs. Product Label


NOT enough information for referencing a qualified product.

Product Labels

Include required explanations and verification info not found on the logos.

Appropriate uses:


  • Never on, nor in reference to, a specific product
  • Use for general company statements about sustainability, responsible sourcing or stewardship practices in company marketing materials
    • Only by: OEKO-TEX® customers with valid certificate/label, distributers/retailers who carry at least one product with a valid certificate, OEKO-TEX® institutes, media, collaborating organizations
    • Highly recommended: include a suggestion to look for the label on qualified products

    Product Labels:

    • Always in clear reference to a specific, qualified product
    • Use to promote certified or labeled products through product marketing materials, webpages, social media, point of sale displays, catalogues, media, advertisements, etc.
    • May only be displayed in connection with the product whose OEKO-TEX® certificate number or product ID it bears

    Label Anatomy

    Clear Product Reference

    Correct ID

    All references must include the the specific and valid label number plus the testing institute name.

    The label number can be verified on

      Specific Product

      For all references, it must be absolutely clear to which product the OEKO-TEX® label refers, including:

      • Label/text positioning
      • Webpages or copy
      • Signage
      • PR/advertising/marketing

      Online references

      If an OEKO-TEX® claim is mentioned online, the corresponding label must be included on either the packaging or the product itself.

        Clear Separation of Claims

        Unrelated and/or unofficial claims must be clearly separated from label contents.

        Frame around contents

        Default label artwork includes frame around official claims.

        Protected area without frame

        Permission may be granted if label contents are protected by at least 1x on all sides.

        Ensure label contents meet the equivalent minimum size for a label with the frame.

          Size Specifications for Legibility



          Colors and Variations

          Sample .eps/.jpg label, hangtag and icon files showing color variations and language combinations (EN/ES/FR)

          Label owners should download the label with correct ID and institute from myOEKO-TEX®.

          Labeling Guides

          Including more detail for online use and suggested copy


          Casey Strauch
          Marketing Manager
          Hohenstein Americas