These rules also help protect against greenwashing and comply with initiatives. For example, the EU Consumer Agenda requires claims to be verifiable, reliable and transparent so that consumers are empowered to play an active role in the green transition.
- Make sure the product is covered in the scope of the valid certificate
- Use the correct reference
- Ingredient labeling is strictly prohibited
- Always use the product label, not the logo, when referring to a product
- Include all required elements of a label
- Always ensure clear reference and separation from unrelated or unnofficial claims
- Comply with minimum size and color specifications to ensure legibility and brand consistency
Download our labeling guides for more detail:
- Pre-approved additional text ideas
- Online reference options
- Format, language, QR code and special options
- Instructions for label download and customization
Recommended supporting message: “This product has been verified in an independent laboratory and tested for harmful substances according to STANDARD 100 by OEKO-TEX®.” [certificate number & test institute]
Recommended supporting message: This chemical has been evaluated by an independent lab and tested for harmful substances according to ECO PASSPORT by OEKO-TEX®.” [certificate number & test institute]
Recommended supporting message: “This product has been verified in an independent laboratory as tested for harmful substances and produced sustainably according to OEKO-TEX®.” [certificate number & test institute]
Recommended supporting message: This product has been verified in an independent laboratory and tested for harmful substances according to LEATHER STANDARD by OEKO-TEX®.” [certificate number & test institute]
- Never on, nor in reference to, a specific product
- Use for general company statements about sustainability, responsible sourcing or stewardship practices in company marketing materials
- Highly recommended: include a suggestion to look for the label on qualified products
- Always in clear reference to a specific, qualified product
- Use to promote certified or labeled products through product marketing materials, webpages, social media, point of sale displays, catalogues, media, advertisements, etc.
- May only be displayed in connection with the product whose OEKO-TEX® certificate number or product ID it bears
For all references, it must be absolutely clear to which product the OEKO-TEX® label refers, including:
- Label/text positioning
- Webpages or copy
If an OEKO-TEX® claim is mentioned online, the corresponding label must be included on either the packaging or the product itself.
Ensure label contents meet the equivalent minimum size for a label with the frame.